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"I’d love for data to be seen as a liability - something audited and discarded often to minimise risk. I also think it’d be great if companies had to notify you every time they transferred data to a third party, whether that’s uploading an audience to Facebook, or selling your pizza delivery address to Experian. I think off the back of that, the sudden public realisation at the scale of data transfers and selling would be enough to make change."

AdTech Sucks lockwood.dev/advertising/2019/

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