Watched "The Game Changers" yesterday. It's a documentary promoting a #vegan lifestyle. My personal opinion: It is pretty clever. Its main audience is men who believe that eating meat is "manly" and it challenges a lot of what men are being told when it comes to diets. Thinking about it I get the feeling that it fully understands the role toxic masculinity plays here and carefully lures those folks subject to it in. Small steps at a time.